Kraft Dinner is helping Canadians spend a night in, joyfully.
By becoming the official sponsor of cancelling plans and leaving early.
Need an excuse? Blame it on KD.
BLAME IT ON KD
EXPERIENTIAL
KD & UBER partnership that allows people to end their night out, get a free ‘Blame It On KD’ kit, and a ride home. So they can end the night guilt-free. With escape hatches set up outside of Toronto’s busiest nightlife locations.
Billboards strategically placed in areas where people are going home, leaving a concert, getting ready to call it a night.
OUT OF HOME
Organic comments that associate KD with a good night (or weekend) in.
SOCIAL
