KRAFT A NIGHT IN
Kraft Dinner, the brand that gives you permission to do absolutely nothing. Experience the JOMO first hand.
EXPERIENTIAL
KD & UBER partnership that allows people to end their night out, get a free box of Kraft Dinner, a free Uber ride, and access to the ‘JOMO app’ by KD which writes their “can’t make it’ texts into something they can send, guilt free.
EXPERIENTIAL
KD & ROOTS partnership in the form of a comfort lounge. To hack culture with earned media, KD and Roots team up for an exclusive 48-hour popup experience. (placed by night-out clubs or high-volume areas)
One spot. One weekend. One box of KD. One pair of limited-edition sweats.
Billboards strategically placed in areas where people are going home, leaving a concert, getting ready to call it a night.
OUT OF HOME
#nightinwithKD
Influencers, organic social, comments that combat pricey night-in deliveries.
SOCIAL
