Now stay with me here. I love this idea, so its been put into the portfolio any way it can be. Best as a video ad series on television and across social media.

Brief: Reimagine Swiffer as the cleaning product trusted by everyone, even those you’d least expect. Moving it into the hands of “tough guys.”

Idea: Flip the expectations so that Swiffer becomes the product even the toughest characters rely on. Use humor to show that mobsters think cleaning is "serious business.” Inspired by classic mafia tropes. Use comedy as contrast to what is usually a boring task.

Audience: age 25-54 who like character driven comedy and ads that entertain.

Each ad has a narrative thread that ties them together but can also stand alone for people only watching the one.