Brief: write copy for a one-page brochure that the Authenticom team can take to the National Automobile Dealer’s Association to present the WayPoint product. WayPoint works behind the scenes to push data from dealers to vendors, so dealers don’t have to send it manually and vendors don’t have to keep asking for it.

Idea: When using WayPoint the dealers don’t actually have to do anything anymore. They no longer manually push a button and send data. Go in bold with the benefit.

Taken Further: This idea could be taken further with a video or series of ads.
The person could be going through their daily routine and go to “push” the data button, but find there isn’t one.
At first they’re confused, then their face turns to the realization they no longer have to do it. Joy. Freedom. Happiness!
We then show a bunch of other things they do with their time instead, make it a bit funny.

Or - it could be as simple as them talking with someone else at the dealership saying, “there’s nothing to do.” “there’s literally nothing to do.” “it just…. happens.”