Brief: write three video ads that can be filmed at one of Authenticom’s dealership client locations. Get dealers struggling with data syndication, approval processes, and control to consider using DealerVault by showing how easy it really is.

Idea: show the transformation and what a dealers life is like after using DealerVault. Focus on the pain point that dealers are not data analysts and they don’t want to be, they want to sell cars. Position DealerVault as the solution by showcasing ease of use, data control, simple approval process, and have a bit of fun. Keep it “office” vibes, yet professional.

Team: Carlee Lloyd - Copywriter, Drew Williams - Creative Director, Vaughter Films - Production