Attending the National Automobile Dealers Association conference is like attending F1 itself for dealers and vendors in the industry. For NADA 2025, I helped Authenticom drive attention and engagement on social media while focusing on lead capture, strategy, pre & post-event posting.

Spotlight Attendance Racing Cards For Team Mates

Interactive AR & Merch Prizes

Attendees could experience Formula 1 up close with an AR-powered Pit Pass.
Granting access to the race at booth #2415W.
With 3 simple steps to win merch:
1. Scan the QR cod
2. Step inside the race booth
3. Post to social
Automatically get exclusive raffle access and the chance to win F1 memorabilia.

In-Booth Podcasting & ‘Street-Style’ Interviews

Counting Down The Days to NADA 2026

Posted to LinkedIn, each caption included information about the event and all of the interactions at the booth.

Next

The Futur