Starting at Authenticom, I was tasked with managing the company LinkedIn account and social content. Here’s what’s happened since.

Grew account from 1,300 to 5,718 followers (and counting).
Added a LinkedIn newsletter for lead capture.
Made content that the sales team can use for leads.
Helped shape the employee advocacy program.
Heard, “Every company we talk to says they love our socials!”
Learned more than I ever thought I would about automotive data…

The first task was fully understanding what Authenticom actually did for automotive businesses. These two graphics came from that.

In 2024, when first starting, I pitched a company LinkedIn newsletter. It became THE DEETS.

Carousels that tell customer stories and help the sales team with leads.